Well known sport brand evolving in a very fast-paced environment, Adidas is always looking to stand out with new products.
Adicolor, Adidas’s newest innovation showcases very colorful products from sneakers to clothes but also watches.
Adicolor’s watch collection was launched exclusively in Louis Pion stores (specialized watch retailer, 170 boutiques) in France.
To support this national launch, the stores were given a full communication package : pillar decoration, top of counter, collaterals, window decoration, floor stickers, social networks visuals, everything in a catchy colour palette !
Inspiration
The pattern was created using streetwear and urban inspiration in order to better target millenials. The color chart was made using the color of the watch collection.