Diesel is an Italian retail clothing company, located in Breganze, Italy. Aside from clothing Diesel is also known for its footwear, accessories, fragrance range of products. The watch collection has been entrusted to the Fossil Group.
As in-house graphic designer at the Fossil Group France, I had to deploy the national media plan in June 2014 for Diesel Watches : 317 POS actions, 47 « Marc Orian network » stores decorated with a push on a special product and a national web campaign.
In close collaboration with Fossil group EMEA, I had the chance to create, develop and adapt all kind of communication supports, following the global guidelines of the brand.
National web campaign
For the online part of the media plan, I had to decorate the homepage of famous websites like :
As well, as creating several facebook posts, and e-mailings.
Independant network
317 POS decoration in the 1st quarter of 2014
POS action
Marc Orian’s network
47 Stores
From the 27th May to 24th June 2014
